Rubisco
Rubisco came to Greaterthan after receiving a website build by a local agency that wasn't up to their standard. We set out to build them a website that made better use of their brand and told their story using interesting layouts. Using Webflow as our development tool enabled us to quickly create a responsive and intuitive website.
Slow page speed
Being originally built in WordPress, the agency they hired to build the website set them up with a default theme. The page was slow, buggy, and lagged across mobile devices
Design lacked finesse
That's a nice way of putting it. Their previous design was clunky and out of date. When originally created the builders of their site put no emphasis on interaction or clean aesthetics.
They were restricted from updating their website.
Rubisco wasn't offered any sort of training support with their CMS and as a result their website was quickly filled with out of date content. We aimed to provide a detailed video library they could reference to update their content and manage the CMS.
Brand refresh
We set out to capture their branding for the website and to lean in to their earthy color palette. Although their brand was established, the documentation provided limited guidance on its application.
In choosing colours from their brand guide, we opted for a timeless and legible typeface. We kept the colour palette subdued, allowing the photography to shine.
Style concepts
We focused on showcasing various website elements and optimizing the brand to best tell their story. We paid close attention to contrast, legibility, and use of their logo in different elements.
UX and wireframes
Although the website has a limited number of pages, the content is quite dense. Our mission was to give each component breathing room and create unique layouts to maintain strong user retention. The goal is to provide users with the information they need and offer seamless channels for them to reach out.
UI and designs
With our style guide and UX in place, we focused on clean design, diverse layouts, and integrating imagery where possible. This emphasis on simplicity resulted in significantly faster load times and improved page speed.
Bringing it togethor
Final results
Significant boost in page speed
We dramatically improved page speed. The previous website barely functioned on mobile and struggled on desktop. Our version operates with blazing speed no matter where the user is viewing.
Refreshed brand, refreshed website
The new design aimed to tell their story and present them as a company of dedicated professionals, rather than just a product. With hemp manufacturing not yet widely accepted in New Zealand, our goal was to showcase the company's forward-thinking vision and professional leadership.
Client testimonial
Nailed it first try, completely understood what the brand was about and what we were trying to convey with our web presence. We then worked back through the wireframing, and then full designs and at each stage I was blown away by not only the quality of the work, but the efficiency and professionalism every step of the way.
Greaterthan is my back-pocket go-to agency for anything I need now, and I cannot recommend them enough."
