Mainland Digital
Mainland Digital is a marketing website targeting tradespeople in New Zealand. Our task was to design a single-page website that clearly communicates their message and provides multiple opportunities for users to get in touch.
Starting from scratch
Mainland Digital had only a name and a dream - that's it. We had to start from the beginning to create their brand, logo, systems, and full design. By analyzing local competition, the current market, and their target audience, we developed a bold and legible brand that embraces New Zealand's passion for nature.
Usability is key
Understanding the demographic and their website interact ions was our first step. Since we're targeting tradespeople who are used to being on the tools and not technology, the website needed to be tidy, fast, and easy to scan.
Branding
The client's primary request was to incorporate a natural color scheme into their brand. After exploring various landscapes, we chose a palette that reflects the greens of New Zealand's forests, complemented by a bright accent colour to capture attention.
We selected the Thunder typeface for its bold and powerful presence. Our headlines needed to stand out and convey information quickly, while the body text was designed for maximum legibility.
Style concepts
We explored several logo concepts before finalizing an icon that combines angled lines reminiscent of a construction company with a mountain symbol to emphasize local geography. We focused on bold, square iconography, developing a modular, simple design style.
UX and wireframing
Mainland Digital wanted to avoid overwhelming users with content, so we focused on creating a legible and easily scannable experience. By experimenting with information hierarchy through user testing, we developed a wireframe that aligned with the desired user flow.
Design and build
It was time to combine the brand and the wireframe to bring the site together. We focused on telling their story with a design that was simple, readable, and aligned with their natural colour scheme. Once the design was approved, it was time for Webflow development. The result is a fast, efficient website with an interesting - but not overwhelming - amount of interaction and animation.
Final results
A clear voice, a clean brand
Mainland Digital offers a specific service to a specific demographic. We helped them find their voice, massage their messaging, and create them a brand with a clear purpose.
A powerful new website.
Speed, reliability, and power. We designed and developed a website in Webflow that loads quickly, runs smoothly and drives user's to reach out for a call.
Client testimonial
They took full charge of the process by leading my logo and branding design, as well as created me a highly converting website. Their art direction was paramount and their attention to detail was very impressive. I highly recommend Greaterthan and will be working with them on several more projects in the future. "
